Promote Smart and Avoid an Identity Crisis!

Quick! Sum up your brand in 10 words or less? If you can do that, great! If not, that’s ok too. Either way, your team should give some thought to either creating a brand image, or, reinforcing the one you have already started.

As you know, it’s difficult enough to control what others say about your brand, but at a minimum, you can control your values and mission which permeate your company.

One way to accomplish this is to be sure the
promotional products you select are in keeping with your brand image. There are a number of elements to consider, including the following:

1. During your budgeting process, start with your objective and let that be your guide. For example, if you want to create that first impression of ‘wow’ and your choosing promotional pens, then the pen should have some weight to it and be engraved with the person’s name. The message you imply is that you stand for quality, and the individual is important



2. Your logo may match your desired outcome. Use royal colors for a conservative, serious approach, or, try bright, neon colors with a whimsical design if your organization favors creativity and free spirits.

3. Do you attend trade shows? If so, one of the first things a booth visitor will look at is the name badge holders on your staff, specifically the name and title. Be sure they appear professional with appropriate titles to inspire confidence in your prospective customer.



4. The materials you choose for your selection of promotional products also convey a message. Will you select new items that are high tech, or stick with tried and true custom pens, travel mugs and logo t-shirts? You will also have choices of metal, wood, plastic and/or eco-friendly promotional materials.



5. Speaking of promotional pens, if your budget does not allow for high quality pens for everyone, then choose a smooth writing logo pen with a firm retraction. You can surprise people on the upside that what may seem like an inexpensive promo item is actually a nice writing piece, which highlights your practicality and thoughtfulness as a brand.



6. Leave plenty of time when ordering and also request a sample of the advertising items you decide upon prior to placing a full order. Now you can pass it around your office and gather some opinions if it matches your theme and objective. Try to get some non-biased feedback…..even show it to some random people and ask what they think it conveys.



7. Remember that your company colors and logo could display in different ways, or get distorted on flexible or dark materials. Take this into consideration, especially if you





plan to package your giveaways, such as having name badge holders, ribbons, writing pads and cups that match and support your brand.



Make the right choice today with your branded promotions to support your mission and objectives for the future.



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